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Marketing/Branding Business Books

  • View Business Book Reality Sells

    Reality Sells

    "Reality Sells" is the book for business owners and managers with a challenge to maintain consistent and effective advertising programs. The authors show the reader how to improve their operations by helping small business owners combine great advertising with effective s

    Our Price: $19.95 ISBN-13: 9780832950087 Pub. Date: 2007-07-16
  • View Business Book Pain Killer Marketing

    Pain Killer Marketing

    This book concerns HOW to listen to the customer and what to do with the data once you have it. Many companies collect data from customers, but don't know what to do with the data that they have. This book describes a process for not only collecting "Pain of the Customer"

    Our Price: $24.95 Format: Hardcover ISBN-13: 9780832950162 Pub. Date: 2008-04-01 Pages: 144
  • View Business Book What's Your BQ?

    What's Your BQ?

    What's Your Brand Quotient? It could be the most important question you can answer if you are a business leader or marketing executive in today's competitive landscape. Consider the fact that that 80 percent of new brands will fail upon introduction -another 10 percent wi

    Our Price: $24.95 ISBN-13: 9780832950025 Pub. Date: 2007-03-15